Event Production & Management
End-to-end event delivery — from concept and production to sponsorship, artist bookings, licensing, and on-the-day operations. No detail too small.
Boutique Brand Experience and Events Consultancy
Little
Person,
Big Ideas.
Bold, high-impact brand experiences and events for clients who believe that purpose, precision, and unapologetic flair are not just qualities, they are standards.
What We Do
Experience design
without compromise.
Six areas of practice. Every one of them executed with the same obsessive attention to purpose and flair that defines everything Lil Big does.
Brand Experiences & Activations
Immersive, bespoke activations that align brand identity with live experience. From product launches to pop-up series across global cities.
VIP & VVIP Hospitality
Design and manage premium hospitality offerings and experiences for ultra-high-networth guests at major live events
Campaign Strategy
Regional and global campaign development that grounds creative work in sharp brand positioning, audience insight, and commercial objectives.
Brand Partnerships & Sponsorships
Identifying, negotiating, and activating brand partnerships that create real business value and memorable audience touchpoints.
Experiential Consultancy
Strategic advisory for brands entering new markets or rethinking how their identity translates into live, physical, and digital spaces.
Selected Work
Bold ideas,
executed globally.
Trusted By
CMC Markets
Moet Hennessy Diageo
Edrington
Mandala Club
Diageo World Class
Amber Lounge
The Orientalist Spirits
HighHouse & Nova
Krug Champagne
Dom Perignon
No.3 Gin
National Stadium Singapore
Caryn Cheah
FOUNDER
About
Caryn Cheah
Founder
Lil Big
General Manager
Amber Lounge
Co-Founder
Singapore Cocktail Crossover
Caryn Cheah is a Singapore-based hospitality and brand executive with over a decade of experience across event operations, brand management, and business development in the luxury lifestyle and spirits industries. She is the founder of Lil Big, an events agency and brand consultancy whose clients include Amber Lounge and The Orientalist Spirits. Through Lil Big, she serves as Head of Operations (Global) and General Manager (Singapore) for Amber Lounge, directing luxury event operations across Monaco, Qatar, Abu Dhabi, and Las Vegas, and as Head of Brand Experience (Global) for The Orientalist Spirits, where she doubled brand valuation within 24 months through international expansion and strategic partnerships.
Caryn is also a co-founder of the Singapore Cocktail Crossover (SGCX), a citywide festival connecting cocktail culture with food, music, art, and design, launched in 2026 alongside industry figures Vijay Mudaliar, Peter Chua, and Henry Stonham to position Singapore as a regional hub for cocktail culture. Her earlier career includes leadership roles at Livescape Singapore and Zouk (Genting Holdings), where she project managed ZoukOut for three years, as well as founding one of Singapore’s first dedicated cocktail bars, Barkode. She holds WSET Level 1 & 2 certifications and is proficient in nine languages.
Let's Talk
Ready to create
something bold?
Whether you have a brief in hand or a rough idea with big potential, drop a message and we will be in touch within 48 hours.